Food Color Purple Rich Nutrition and "Instagramable"

Ultraviolet became a trend in 2018 and has been named the Pantone color of the year as a color reference. Violet and purple shades became a trend in the fashion world. However, it turns purple not only a trend in the fashion world but also in the food world. Head of Center for Food and Nutrition Studies UGM, Prof. Dr. Ir. Umar Santoso, M.Sc explains, "purple power" becomes one of the food trends in the global food market expert 2017. "Purple power, natural color, colors tend to be purple like purple corn, black rice.

Black is purple mixed with black, "Umar said in a talkshow at Jakarta Creative Hub, Central Jakarta, Wednesday (28/2/2018) .However, this trend is different from the purple color trend in the fashion world, purple according to him is lambng antosianin as an antioxidant that is widely used as a natural food dye, the color purple is more prominent than other colors, although other colors according to Umar also have potential, for example red which is also an antioxidant.

Some purple foods have purple plant ingredients, such as purple yam, purple eggplant, purple cabbage, purple corn, purple asparagus, and others. "It is more nutritious and nutritious than the purple," he said. Referring to the global trend, Umar saw Indonesia actually have a great opportunity to explore it further. Like the use of purple yams or black rice. However, not a few countries that have the potential to become Indonesia's rival in developing the purple food. "His rival from Thailand, Japan.