Food Color Purple Rich Nutrition and "Instagramable"

Ultraviolet became a trend in 2018 and has been named the Pantone color of the year as a color reference. Violet and purple shades became a trend in the fashion world. However, it turns purple not only a trend in the fashion world but also in the food world. Head of Center for Food and Nutrition Studies UGM, Prof. Dr. Ir. Umar Santoso, M.Sc explains, "purple power" becomes one of the food trends in the global food market expert 2017. "Purple power, natural color, colors tend to be purple like purple corn, black rice.

Black is purple mixed with black, "Umar said in a talkshow at Jakarta Creative Hub, Central Jakarta, Wednesday (28/2/2018) .However, this trend is different from the purple color trend in the fashion world, purple according to him is lambng antosianin as an antioxidant that is widely used as a natural food dye, the color purple is more prominent than other colors, although other colors according to Umar also have potential, for example red which is also an antioxidant.

Some purple foods have purple plant ingredients, such as purple yam, purple eggplant, purple cabbage, purple corn, purple asparagus, and others. "It is more nutritious and nutritious than the purple," he said. Referring to the global trend, Umar saw Indonesia actually have a great opportunity to explore it further. Like the use of purple yams or black rice. However, not a few countries that have the potential to become Indonesia's rival in developing the purple food. "His rival from Thailand, Japan.

If Japan is for the sweet potato is still very much marketed, "he said Meanwhile, the perpetrators of traditional jajanan industry as well as Founder Iki Koue, Karina Kumarga indeed see the enthusiasm of many people, especially customers of colorful food.This can not be separated from the character of young people who likes to play Instagram social media, so beautiful colors if photographed will be very "instagramable".

Bolu purple yam became one of the most ordered variants of jajanan by Iki Koue customers. "Purple sweet potato cake, which has something to do with purple is so ngetren really, because it may be strange and in others there is no baseball," said Karina. However, actually purple food menu provided Iki Koue not because it is becoming a trend. Purple according to him is one of the easiest and most obtainable colors from natural dyes. For customers themselves, says Karina, tend to like the colorful cake and of course there is a purple cake in it. "They look more into appearance, there is pink, green, red, orange too," he said.